![]() ![]() Your followers won't know what actions to take unless you tell them. Use descriptive captions in your stories and posts telling people what to do This makes it easy for creators to promote their content with the help of a single custom link. With Beacons, you can design a mobile site that collects all your important links on one page. Link tools like Beacons are designed to grow your following and promote your content. Instagram’s native link tool comes with conditions attached, but you can use external link services without restrictions. Use a link tool to promote multiple links (we recommend Beacons) After meeting Instagram’s conditions, a chain icon will appear in your Instagram Story, allowing you to add a link. To officially meet the swipe-up criteria, set yourself a target of 10k followers and outline a strategy to reach the goal. Hit 10k followers and apply for a business account Your viewers can easily click on your profile icon in the story to be directed towards your account and access the link in bio.įor more on how to write effective Instagram captions for stories and posts, check out how to write Instagram captions. Tell viewers to go to the link in your bioĪ brief mention in your Instagram story about a link you've posted in your bio is great for driving engagement. ![]() There are still ways you can use links on your Instagram account. Still growing your following? Don’t worry. When you're ready to publish, click the "+ Story" button at the bottom right.Click "Done" in the top right of the screen.Click "+URL" to add a link to a web page.When uploading to your Instagram Story, click the icon at the top right that looks like a chain.If you have 10K+ followers or a verified account This feature also helps foster engagement across other social media platforms by sending your traffic directly to them. ![]() Thanks to the addition of links to Instagram Stories, you can better direct your traffic. However, if you run a verified public account, you can use the feature regardless of your follower count. To get access to Instagram's swipe-up feature, you need an Instagram Business Profile and have at least 10,000 followers. The highly convenient and coveted Instagram story swipe-up tool may be the ideal feature to gain traffic on a web link, but it's reserved exclusively for top creators. Previously, you would have had to tell your followers to click on the link in your bio, making for a tedious process that hindered user engagement. The tool has enhanced the efficiency of strategic marketing by providing a much more convenient way to access other sites. The swipe-up feature on Instagram Stories lets users swipe up to access the link attached without ever leaving the app. ![]()
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